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Kako zaposliti najboljeg zaposlenika koji će tvrtku učiniti boljom i profitabilnijom je jedno od važnijih tema za učinkovito upravljanje tvrtkom.
Povećanje prodaje je cilj svake tvrtke koja teži ka većem uspjehu. Strategija zapošljavanja novih ljidi može značajno utjecati na sposobnost tvrtke da poveća prodaju i ostvari veći uspjeh. Stoga uspješne tvrtke znaju kako zaposliti pravu osobu koja će povećati vrijednost tvrtke i poboljšati njenu spospbnost stvaranja veće zarade.
Nisu svi zaposlenici isti i uspješne tvrtke razlikuju četiri različite kategorije onih koji se žele zaposliti. Od onih koji se nalaze unutar te četiri kategorije samo oni zaposlenici iz jedne kategorije su na meti tvrtki koje znaju kako stvoriti moćnu organizaciju koja neprekidno raste i ostvaruje veći uspjeh.
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